Official accounts’ developers are provided with the technical guide to customize their accounts (see WeChat’s manual for official accounts’ developers ). With 10 million official accounts, WeChat is serving its users as a browser for 10 million apps covering every aspect of their lives. Why is it So Successful? - “App-within-an-app” Business Model Most of the income comes from advertisement such as pay-for-performance (P4P) advertising, where revenue grew 18% qoq in 1Q15 to Rmb1.3bn to account for 48% of Tencent’s total advertising revenue 2. However, this is only a small portion of WeChat’s revenue on official accounts. To register as an official account, RMB 300 (~USD 50) registration fee must be paid to WeChat. Provides online medical services including clinic appointment, medical registration, counseling, health management, etc. It allows users to donate money via credit cards issued by local banks and send “inspired gifts” through Official Account platform.įast and easy way to find information about routes, ticket types, fares, operating hours, news and promotions. Provides a simple and safe donation method for users. Western Union offers WeChat users the services to send and receive money cross-border to 200 countries and territories via the company’s official account on WeChat. By clicking menu items, followers can receive response actions such as receiving message and going to URL. users can send “bank statement” to Bank of China official account to get their bank statement)Ĭustom Menu: The custom menu can be set at the bottom of session interface of an official account with menu items and response actions as required. Keyword Reply : If the message sent by a subscriber includes the keyword that official accounts have set, the reply contents that you have set in this rule name will be automatically sent to the subscription user. WeChat official account functions include:īroadcast Function : send text, audio, image, video, and rich media to subscribers. What Can We Do with WeChat Official Accounts?Ĭompanies, government, media and other organizations use the platform for interaction with users and providing services such as hospital pre-registrations, visa renewal or credit card service. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists
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